There’s an ad on TV here in QLD that really affects me. You may have seen it – the BUPA ad known as “Finding a Healthier You”.
The marketing strategy in this ad hits me right where it’s supposed to. I WANT to be the other me.
I WANT to find that girl.
It makes me want to hug the seekers, hold their hand and join them on their quest.
If it was a movie, I’d watch it.
In fact, I want to see chapters 2, 3 and 4 so I can follow their life stories.
So successful is this ad for me, that I even tear up and have a wee sniffle.
If you haven’t seen the ad, here it is.
Does it affect you?
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Yes it is very well done, and captivating to watch. First time I saw it, I didn’t know where they were going with it.
I’ve already seen my heathier me, she is currently having a secret affair with George Clooney, but she said he is becoming too clingy and won’t let her out of his sight…
Sigh.
oh gosh yes, I’ve had a sook over that advert too. So well done and makes one think ~ hard
alicia
Ooooooh! That my best friend’s son, the young guy (s) in the car! His mum said he’d scored a couple of ads. Yay Sam!
My healthier me is a dag. No fun at all.
Aunty Evil, I want to be the better you. Seriously :).
Lesley, hope he gets to see it! Does it play over there? We’ve had it a few months.
Oh YES. My better me would be slim and not limp. And get enough sleep… but would she be blogging? Hmmmmm.
:-)
BB
I assume you mean limp as in leg, not limp as in old celery ;) And of course you’d be blogging, the blogging community needs it’s own calendar girl :)
Interesting ad. I couldn’t help but wonder whether identical twins were somehow involved in its making. It makes me reflect on the healthier me & I agree that I’d like to see more chapters!
PS: I really enjoyed your digital nativity scene. My typing of this comment reminds me of the sounds accompanying that production!
I’m pretty sure it’s one person in each one with photoshopping. But I do find it inspiring. That Digital Nativity is pretty cool isn’t it? :)
This ad makes me cry so much but I find myself having to watch it every time it comes on. I can totally relate to the blonde middle aged females who meet up. To me the worn out woman is me now, and the lively one is who I use to be before my son was accidentally killed. I look at the lively one and so wish I could go back in time and be her again but I know this will never happen.
Oh my goodness! We hate the ad, and think it’s ridiculous. I thought everyone did!! Little did I know…!
That old woman’s seemingly false emotion bothered me – so much.