What do you think of when you see this?
You’d be forgiven if you think to yourself, this guy’s simply doing his delivery run. And he might very well be, too. But this truck was parked, engine off, locked, driver absent.
The thing that strikes me, is that this significantly branded truck – and this is one of the world’s most globally recognised colour/logo combinations – not only obstructed two lanes of passing traffic and blocked in some poor shopper’s car, but that he taken up no less than three – yes, 3 – designated disabled parking bays. And obscured the entry to the disabled/elderly access ramp.
So what? He’s busy, right? He’ll only be a minute?
It’s no excuse, but hey – we’re used to seeing that all the time with delivery runs, aren’t we? And we’re OK with that. We’re Aussies. She’ll be right, mate.
We shouldn’t be.
The Coca-Cola work rights policy says:
“The Company…. has along-standing … intolerance of discrimination. We are dedicated to … workplaces that are free from discrimination … on the basis of race, sex, color, national or social origin, religion, age, disability, sexual orientation, political opinion or any other status protected by applicable law…”*
Their catch phrase? Live Positively.
When a Coke truck – or any delivery truck – parks over a disabled bay, it’s not only disrespectful, it’s unlawful.
I posted these images to Coca-Cola Amatil when I took them, several weeks back. They haven’t responded to me… yet. I’d love to hear what they think. I’d love to hear what you think, too.
Is this OK?
*Read in full, here